Sunday, September 17, 2006

Principles for the new Global Medium

At the last weekend, Rajesh Setty, author, entrepreneur, and CEO of CIGNEX Technologies shared insights for communication on the net. He presented them as a mixed list of dos and don’ts, ten of them in all. Rajat blogs about the rules here.

Here are the underlying principles, as I understood them:

Do not limit the appeal of your work

The Internet audience is global and extends into the future. Therefore, do not limit your focus. If you have a local story, relate it to concerns that are universal. Do not use local jargon.

And say what would remain interesting and relevant several years down the line.

Focus on quality

If you write about technology, ask yourself why should NASA be interested in what you have to tell. (His own example.)

Add value when you link

By providing context for the story or a perspective for the news item.

Be considerate

Of the time that people spend visiting with you. Don’t waste it.

2 comments:

Balaji Sowmyanarayanan said...

Raj's talk was indeed a highpoint at BlogCamp. Other things mentioned by Raj worthy of being part of the post are:

1) Increase your timeless content on your blog.
2) Avoid Mudslinging, calling something stupid.
3) Avoid links without context, news without perspective, and slangs.
4) Self promotion: chocolate with one wrapper is good. What if there are 90 wrappers?

Sunil Bajpai said...

Thanks for sharing what you noted as being important in Mr Setty's presentation.

Yes, it was one of the high points of the Camp.