At the BlogCamp last weekend, Rajesh Setty, author, entrepreneur, and CEO of CIGNEX Technologies shared insights for communication on the net. He presented them as a mixed list of dos and don’ts, ten of them in all. Rajat blogs about the rules here.
Here are the underlying principles, as I understood them:
Do not limit the appeal of your work
The Internet audience is global and extends into the future. Therefore, do not limit your focus. If you have a local story, relate it to concerns that are universal. Do not use local jargon.
And say what would remain interesting and relevant several years down the line.
Focus on quality
If you write about technology, ask yourself why should NASA be interested in what you have to tell. (His own example.)
Add value when you link
By providing context for the story or a perspective for the news item.
Of the time that people spend visiting with you. Don’t waste it.