Wednesday, December 27, 2006

Okay, now why is he so successful?

This post continues from: Why is Amit Agarwal so successful?

A truly nice person

This is the first impression you get upon meeting Amit. (See my post after meeting him at BlogCamp in Chennai .)

He too wrote about interesting people he had met at BlogCamp. See his disarmingly simple reaction to something that could have led to a rant elsewhere.

GigaOm was represented by Shailaja Neelakantan who flew in from Delhi for the conference. While Shailaja was very disappointed with my session, nevertheless for me it was great meeting a writer who works with Forbes and GigaOm.

Source: BlogCamp India 2006: Meet Some Interesting People at Digital Inspiration

Here's another example, when a reader complained:

I can't believe I read that whole thing just to discover that all Amit is saying is "drag and drop". I want my ten seconds back.

Source: How to Add HTML Signatures with Images to GMail Email Messages at Digital Inspiration

His response: Wish I could give your 10 seconds back. :)

These are just a couple of examples. You can find the all over by visiting his blog:

All the hard work

Yes, he doesn't just tell you things he knows. He goes out and learns what his audience could be interested in. He experiments. He thinks and writes about what occurs to him.

He is a professional whose job happens to be blogging.

Like in other professions, hard work pays off handsomely. You could do an Amit in your own field, it doesn't have to be blogs.

A large body of work and an excellent brand

Yeah, Rome wasn't built in a day. Neither was Digital Inspiration.

His new posts certainly bring him visitors, both from search (high PageRank) and subscriptions (a loyal audience). But don't forget that the old posts continue to drive visitors too. Because they show up high in lots of search results.

Success comes from both character and good tools. The latter are equally accessible to everyone (IP, market access issues aside). On the net, they are often free. (Read the bonus question at Why is Amit Agarwal so successful?)

So what makes him the phenomenon that he is? The same qualities that have been valued for long. The digital world isn't so different after all.


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