There is a technique to making your reader follow the words effortlessly.
If they read, they also comment, subscribe or link. After that what you've learnt in SEO school may prove useful.
Getting them to read is the key. And it works like this:
Google would always find you and send a few visitors. But visitors don't automatically become readers. You've to entice them to read. If they read, they feel a little compulsion to act. For instance, some of them might give you a link.
But it's not for us to worry about links and how they convert to PageRank. It's for Google to worry about their technology and to send visitors to pages that people read. We can trust them to keep tweaking their methods and find content that people like to read.
Read Jonathan Morrow for content, and you'd learn something useful. But study his method to entice you to read on, and you've cracked the code!
Try Jon's latest post on Copyblogger. You may want to think how you'd treat this subject before reading the piece.