Tuesday, June 19, 2007

Google must be doing something right

Of course, or GOOG won't be where it is today!

Apparently, everyone has discovered by now that there's money in the Long Tail. How much better is Google compared to its competitors in exploiting this opportunity?

I looked at the traffic to this blog (which sits firmly at the far, thin end of the tail) to determine Google's performance in this area.

Here's the breakup by source of visitors that reached Making Sense via search engines in last 30 days: 

Google Search

74.2%

Google Image Search

21.5%

Google BlogSearch

1.4%

Microsoft Live Search

1.4%

AOL Search

1.0%

Technorati

0.5%


Startling, isn't it?

 

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