tag:blogger.com,1999:blog-13712595.post116021896178935406..comments2023-07-15T15:48:01.099+05:30Comments on Making Sense: Doesn't make business sense!Sunil Bajpaihttp://www.blogger.com/profile/04415704915268691419noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-13712595.post-27352525109943364862009-08-13T17:45:55.320+05:302009-08-13T17:45:55.320+05:30In Marketing parlance, it is called Price Bundling...In Marketing parlance, it is called Price Bundling. You bundle a low-value/non-moving item (preferably one with a high MRP) with an item which sells well and convince the customer that he is getting a good deal...similar to the 'you get $125 value for just $20' ads in the US.<br /><br />And if I am not wrong, you pay service-tax in a place like CCD.Anonymoushttps://www.blogger.com/profile/07612043602831243772noreply@blogger.com